About FRENZY® — who's behind the noise

We are a studio for brands that decided politeness stopped working.

Founded on a single grudge: the internet went beige, and everyone agreed to call it taste.

We don't do calm. We do considered chaos — art-directed to the millimeter, tuned to maximum, and aimed at the one thing every brand is secretly terrified of: being forgettable.

How it started — a grudge, basically

We started FRENZY the week a client killed our best work for being "too much." They went quiet. We went into business.

— David Vane, on the founding. The work that got killed is now in a design annual. The "safe" version that replaced it isn't anywhere.

The people — no headshot grid, obviously

Hover a name →

  • David Vane

    Founder / Creative DirectorStudio portrait of David Vane, duotone void and accent.

  • Dez Okoro

    Design DirectorStudio portrait of Dez Okoro, duotone void and accent.

  • Pim Sletner

    Head of MotionStudio portrait of Pim Sletner, duotone void and accent.

  • Ira Bask

    Strategy LeadStudio portrait of Ira Bask, duotone void and accent.

  • Sol Reyes

    Art DirectorStudio portrait of Sol Reyes, duotone void and accent.

The anti-process — not a funnel

  1. 01

    We start by deleting the brief.

  2. 02

    If it tests well, we did it wrong.

  3. 03

    We ship loud, then defend it.

  4. 04

    No focus groups. Ever.

The numbers — proof, not bragging

0Years loud
0+Launches shipped
0Awards (we kept the ugly ones)
0Apologies issued
The FRENZY studio workspace, duotone.

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