A halo you could taste — gone in 48 hours.
Result — the entire launch run sold out in 48h, no restock.
01 — The brief
A new energy drink with no shelf, no history, and a single drop date. HALO had one shot to launch loud enough that the can sold itself — before the algorithm moved on.
Five flavors, one identity that had to flex across all of them without falling apart. The brief: "Make the can the campaign."
If the can isn’t worth a photo, the drink is already warm.
02 — The idea
The halo is the brand. One glowing ring — and the whole world recolors to the flavor inside it.
Pick a swatch and watch the accent obey. Each flavor owns a color, the ring stays constant, and the system never breaks — it just changes temperature.
Cyber Lime
Lime that's been overclocked. A neon-blue jolt of citrus with a circuit-board zing — tart enough to reboot you, cold enough to short the night out. The original, still undefeated.
03 — The work
Fig. 01 — The can, studio
Fig. 02 — The lineup
Fig. 03 — Ingredient macro
Fig. 04 — Out-of-home / billboard wall
04 — The result
to sell the entire launch run
flavors, one identity that held
waitlist signups for the restock
Next — 03 / NOCTURN Records